Little Saigon is a cultural district located in San Diego. This growing and thriving community wanted to create an identity for themselves that would honor their tradition and Vietnamese heritage.
In the creation of this identity system I wanted to accomplish 3 things; identify the existence of the people and their businesses, highlight their culture and illustrate their traditions. I incorporated key words and symbolic visual elements throughout the system which complement these specific ideas.
My color scheme was inspired by the traditional Vietnamese flag and then completed with a simple black to balance out the color combinations. I created an identity that would appear welcoming and artistic while still making a bold honorable statement.