Johnny Rockets released The Squealer, a decadent burger consisting of 60% beef and 40% bacon. The Squealer was to be sold in unique varieties only in specific locations across the US. Each recipe was to be inspired by the city it was being sold in. My goal was pay homage to that idea and incorporate recognizable concepts for each city into a strategically designed promotional campaign. POP materials included, stanchions, menu covers, tasting flyers and buttons.